philips_tv.jpegPhilips announced last Sunday in the Frankfurter Allgemeine Zeitung (German Newspaper) that there was almost no effect on the TV sales due to the World Championchip Soccer this summer in Germany. According to Kleisterlee (CEO Philips) there is however an effect on the sales in Germany. There is increase of 10% compared to last year.

This would probably lead to strong price decreases just before this event since the retail felt increase in sales was to be expected.


Source: Home Theatre Point

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2 Responses to “Little effect on TV sales for FIFA World Cup Soccer”  

  1. 1 Cornelius Gee

    “This would probably lead to strong price increases just before this event since the retail felt increase in sales was to be expected.”

    Similarly they (retails) should lower the prices come after the season.

  2. 2 erno

    Yes Cornelius but I expected a price decrease just before the event because the retail gets stuck with inventory. The increase was a typing error and is corrected.

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